Have you read about the marketing powers of custom stickers? But maybe you are wondering how they actually work? How do you create stickers that sell?
We are here to answer just that question. In this blog post, we will share our favorite tips all about sticker printing and creating the perfect stickers for your product: choose the ideal material, spot the right designs and find your style.
Are you ready to find out more? Then let us jump straight in.
1. Use effect materials to create stickers that stand out
You might immediately think of a plain white base when you think of stickers. But that is not your only option. There are so many different sticker materials available. This allows you to find your perfect match.
We love effect materials. They immediately elevate the look of any design. Effect materials are vinyls that come with fluorescent, clear, or even metallic effects. Your design can be printed straight onto these materials.
Get your logo printed on a glitter or a holographic sticker to stand out from your competitors on the shelves and catch customers’ attention.
2. Use seasonal designs to appeal to a wider audience
Working with custom stickers means you are incredibly flexible. You can easily switch out your designs by simply ordering a new batch of stickers. This is a much faster way to upgrade your products.
It can also save you a lot of money as it is cheaper than getting your packaging materials custom-printed. Instead, you can keep your additional materials as they are and simply apply your new personalized stickers.
A great way to take advantage of that and keep your customers interested is by choosing seasonally changing stickers. This is a nice personal touch that will keep your brand’s overall look while adding new elements.
3. Stick to a consistent style for all of your stickers
Sticking to your overall look is essential. When it comes to branding, consistency is key. This means that all of your marketing materials should have the same look and feel.
You can use your custom stickers to achieve just that. Use them on your products, as inlays, free giveaways, to brand your windows and vehicle fleets. With something as simple as a sticker printed at various sizes, you can create an uber professional look for your business in record time.
This will set up expectations and customers are more likely to trust your brand when it comes to making a purchase. So do not only think about creating great product labels, but a great image for your brand using stickers.
Gives these methods a try and watch how ordering custom stickers can improve your conversion! Did we miss any tips you swear by? Then let us know in the comment section below.
