The Sensor Tower, a data analytics firm focused on identifying trends in the global app economy, has just announced a strategic partnership with Riverwood Capital. With its mission to develop a cutting-edge analytics platform, the company is planning to expand into Europe and the Middle East. In addition, the firm’s employee count has increased by more than half in the past year.
Mission to develop a cutting-edge analytics platform
Sensor Tower is a SaaS mobile analytics company that provides enterprise-level data on mobile apps, publishers, and users. The company has been profitable since its founding in 2013, and recently achieved a record year in ARR. In addition to providing valuable data to multiple verticals, the company emphasizes agile product development and customer service. This year, the company opened several international offices to support regional demand.
In a recent announcement, the company said it had acquired Pathmatics, an app marketing intelligence company. This move comes after the companies discussed possible partnerships in the past, especially after the COVID-19 pandemic. Together, the two companies will provide a comprehensive suite of digital advertising and analytics solutions, spanning paid, owned, and social media platforms. Moreover, the companies will ensure that privacy is protected for end users.
Employee head counts increased 50% over the past year
Sensor Tower is a mobile analytics company based in San Francisco that focuses on data-driven insights about the app economy. The company offers insights into SDKs used by other apps and provides competitive insights, as well as metrics on app retention, downloads and other metrics. Since its launch in 2013, the company has grown into a global company with over 75 employees. It recently opened an office in London to support the EMEA market.
Last May, Sensor Tower received an investment from private equity firm Riverwood Capital. This new investment brings its total to more than $45 million. Sensor Tower plans to use the money to grow its company, including launching new products, expanding physical infrastructure, and marketing.
Senso Tower has also opened up several international offices to support regional demand. As a result, its employee head count has increased by 50 percent.
Funding from Riverwood Capital is a strategic partnership
Sensor Tower, one of the leading mobile app store marketing intelligence firms, recently secured $45 million in funding from Riverwood Capital. This new round of investment will help to fuel Sensor Tower’s growth and expansion. Its recent acquisition of Pathmatics, a mobile analytics platform, will further enhance its service offerings for the enterprise market.
For companies seeking competitive insights into the app economy, Sensor Tower offers a variety of data and analytics that are essential for marketing, sales, and finance. The company provides data and insights into SDKs, competitive analysis, user acquisition strategies, and app store optimization. These are useful to both app-first enterprises and app-ancillary organizations.
In addition to the latest funding, Sensor Tower has also expanded its workforce. Now, it employs 75 people globally. They have offices in Africa, the Middle East, and Europe.
Locations of offices in Europe, Middle East, and Africa
Having multiple offices in different cities can be a big plus. And while you may have to commute to one or the other, you can always stay on top of the latest trends in your field. In fact, there’s a lot to learn about your industry in your home country. Among other things, you can find out which markets are ready for a major shift and what you need to do to prepare for it. You can also learn where you can make the most of your career by networking with others in your field. The best way to do this is to network with colleagues, but you can do it via social media as well.
Depending on your business model, you can expect to work for a range of companies, including large multinationals, small startups, and medium-sized mom-and-pops. Generally speaking, a lot of these companies have similar business goals and priorities, but there are differences in the level of detail and the level of service they can provide. For instance, a small startup might be too focused on its core competencies to take a close look at its competitors’ offerings.
