There’s a popular saying that goes “A first impression can last a lifetime,” and it applies to many aspects of life. It’s particularly relevant in the ever-changing world of business, where leaving a first impression on a current or potential client is extremely important. That initial impression can be the difference between securing a loyal customer for life and having them recommend your services to others, or turning them off completely. One of the best ways for your business to stand out is by employing the use of relevant promotional products; examples of these include pens, shirts, hats, mugs, calendars and several other items. How exactly can these products help your business? Let’s find out.
Recognition
Recognition is everything in business. The minute a person sees two huge yellow golden arches, or a chicken’s head intertwined with a letter “C,” or the silhouette of an apple with a bite in it, they instantly recognize those companies. That’s precisely what a well-placed promotional product can do for your business; it helps people recognize your brand and what you do. When customers can see your logo and instantly recognize your brand, that’s a testament to your company’s success and marketability.
This is why it’s important to stock up on promotional products for your company like shirts for your entire team to wear during seminars and other public outings. That’s also why it’s important to stock up on pens, koozies, calendars, computer mouse pads and other products to hand out during these events as well. You want people to instantly recognize and remember your brand in the future.
Cost-Effective Marketing
Every company doesn’t have a ton of financial resources to throw into advertising and marketing their brand. Sometimes it’s on your marketing department to find creative, cost-effective ways to get your brand out there. One way to accomplish this is to purchase custom promotional products in bulk and send them out to your clients. Sending them custom products like t-shirts or team uniforms will let them know that you’re thinking of them and they’ll tend to appreciate the sentimentality of it.
Effectiveness
Who doesn’t like getting free stuff? One of the main reasons why promotional products are so effective is also one of the simplest: they don’t cost your client a thing. Clients will appreciate the thoughtfulness and kindness, but more than anything they’ll love the fact that they’re receiving a free product that they can use. For example, in the midst of a pandemic, now would be the perfect time to send clients promotional products like branded face masks with your logo on them, because a lot of people still need and wear them.
Exposure
The use of promotional products gives your company added exposure, which is always a good thing. The minute you ship a client a box of customized goodies with your company’s logo on them, they’ll always remember who sent it to them. More importantly, it will remind them of the other products and services that you offer.
Let’s say for instance you send them a large box of pens with your company’s name on them. Then let’s assume they keep those pens on hand for every employee in the office. Every time someone uses that pen with your company name on it, there’s a realistic chance that they’ll remember your company when something comes up in the future and they require your services. Promotional products are an ideal way to separate yourself from your competitors and show clients that you’re unique and creative.
Enhances Customer Loyalty
The most successful companies on the planet all share one common quality – they have a legion of loyal customers. Think of how many times you’ve been in the midst of people having a heated discussion about which cell phone manufacturer is better, or which shoe brand looks better. When people are comfortable with a product, they become fiercely loyal to it. By coming up with thoughtful promotional products that are meaningful to clients, you will increase your customer retention, which stabilizes your potential long-term growth and revenue.
Universally Accepted
One of the best aspects about promotional products is that they’re widely accepted throughout the industry. The most common promotional products, no matter how big or small, remain a tried and true method of accomplishing this. Not only can these products help companies retain customers, they can help keep the retention costs low.
Promotional products can be a cheat code towards building a successful business. Use them to better your brand and ultimately your company.
