As per studies by Grand View Research, the global custom printing t-shirt market is valued at over $4 billion. In the next few years, the value of this market will only grow. Thus, if you’re thinking of getting into this business, now is the time, and here’s how you can be successful in it right from the start.
#1 Choosing the Ideal Fabric
Choosing the right fabric is one of the most important steps in ensuring that your print T-shirt business is a success. You’ll need to consider factors like color, durability, and cost when choosing your fabric, and you should think about how the fabric will affect the look and feel of your shirts.
For most print t-shirt businesses, cotton is a good choice because it’s relatively inexpensive and very soft against the skin. However, if you’re looking for something more durable than cotton, you might consider polyester blends or blends with spandex as well.
You should also make sure that you know what type of printing process you plan to use for printing on your shirts. Different types of fabrics require different printing processes, so you must choose a fabric that works with your chosen printing method.
#2 Always Opt for High-Quality Prints
If you’re looking to get into the print T-shirt business, one of the most important things you can do right from the start is to ensure that your prints are high quality.
To do this, make sure that you’re using a reputable printer and that they have an excellent reputation in their field. It’s also important that you make sure that the printer has experience with printing on fabrics like cotton and polyester.
The reason why it’s so important for you to choose a high-quality print is that if your prints aren’t good enough, they will reflect poorly on your business as well as the brand itself.
Get your t-shirts printed using a heat transfer laser printer. A heat transfer vinyl shirt offers high-quality graphics and excellent print quality. Whether it’s a t-shirt or a sweatshirt, heat transfer printing ensures vibrant colors, which is a must if you want your print t-shirt business to succeed and appeal to more customers.
#3 Use Trendy Pop-Cultural References for the Prints
The best way to ensure that your t-shirt business is successful from the beginning is to use trendy pop-cultural references in your prints. By keeping up with the latest trends in music, television, and movies, you can ensure that your shirts are relevant and appealing to a wide audience.
Variety recently reported that Netflix’s Wednesday is one of the most popular series on the platform right now. With millions of people watching this show, it would be a good time to use elements from it in your prints. Whether you take a few graphics from the show itself or have an artist prepare fan art for your prints is up to you. Just having printed t-shirts with this show’s branding should grab people’s attention.
Then there are popular animated shows on Netflix as well, like Death Note and Eden. According to IGN, these are some of the most popular anime on the platform right now. Many of these trending shows are classics. That means they will always have a spot in people’s hearts no matter how old they get, which means if you have printed t-shirts with their content, they will almost always sell.
#4 Run Your Promotions on Facebook and Instagram
If you’re going to run a successful print t-shirt business, you need to be on social media. Facebook and Instagram are the two platforms where you should start.
Facebook offers the opportunity to reach out to a wide range of people and target specific demographics. You can also use Facebook to advertise your products and get more customers.
Instagram is another great platform for reaching out to your customers online. By posting pictures of your products and tagging them with relevant hashtags, you can connect with people who may be interested in buying t-shirts from your store or website.
#5 Have Micro-Influencers Market the T-Shirts
If you want to launch your own t-shirt business, you need to know how to get the word out. You can’t just rely on your friends and family.
That’s why we recommend using micro-influencers. These are people with large followings who are active on social media and who are interested in the niche that you’re targeting. They’ll help spread the word about your company’s products, and they’ll also be able to give you feedback on what kinds of shirts work best and how to improve the designs.
As you keep navigating your way through the print t-shirt market with these tips, you can successfully bring in profits right from the start.
