All kinds of companies and businesses want to increase awareness and therefore achieve their desired marketing goals. To accomplish that, boost websites’ traffic and conversion. And for that, you should try to make your website content interactive. Despite the traditional type of websites, which mainly provide informative content, interactive websites encourage visitors to communicate.
4 methods to make your website content interactive
Interactive website content includes interactive infographics and quizzes and all kinds of content that inspire users to participate. To get more leads, we give you four tips that can make your content interactive.
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Encourage to get feedback
Getting feedback is vital for companies, as it can guide them to develop in the right way. And companies find ways to gain people’s attention and encourage them to give valuable information. Interactive website content can be very helpful in this situation.
Take time for unique calls to action that intrigue and inspire to take action and also comment. And in this point comments are a great tool to collect feedback through customer feedback software. Also, it’s a great idea to insert a poll at the end of the article to ask visitors to answer your question
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Publish user-generated content
Today users create user-generated content not only on social media platforms but on your websites too. In the comment section, people share their concerns or interesting opinions in the comment section of your articles. These comments can give you ideas for new posts. In that case, don’t forget to give credit to your website visitors.
If you have a website for your B2C business that sells directly to people or suggests a real estate chatbot, ask them to post images using that product. This tactic is great for inspiring customer interaction.
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Invest in design and visual content
If your goal is to add interactiveness to your website content, creating unique and interactive design and visual content is a must. Your design team should put effort into creating the best design style, which should highlight your brand’s message. Interactive design elements can inspire visitors to spend a long time on your website.
Interactive visual content can improve your website traffic too. Animated videos are a great example of visual content that can make your website more interactive. Create a video promoting job postings for people who are looking for jobs for 17 year olds, and highlight your company values.
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Offer easy and quick navigation
For people, easy navigation is the number one priority when they decide to stay on the website longer. And on the other hand, slow navigation can lower traffic to your website. Therefore you should provide them with quick navigation by creating simple menus.
Also, ensure your website is mobile-friendly, and users can easily assess it on different platforms too. And the most important thing is when your interactive content doesn’t impact
FINAL THOUGHTS
Research has shown that interactive content will increase your website traffic. More than that, interactive content is more effective in a huge percentage than static informative content. In this article, we discussed steps that can make your content interactive. Your first job should be to encourage people to give feedback and post content created by your visitors. Remember that you put time and energy into creating amazing interactive design and visual content. And don’t forget those interactive elements should make your website’s navigation slow. Website visitors won’t navigate through different pages easy and quick way.
