Have you ever heard of a publicity stunt? How did you react when you heard about it?
Public relations stunts are events designed to capture the attention of the public. These events are often used to draw attention to your company. Doing PR stunts is a risky move in any industry.
So, why should your business do a publicity stunt if it is a risky move?
The main benefit of a PR stunt
Your business needs exposure to reach new heights. PR stunts can give publicity for your company. In fact, PR stunts can turn the heads of so many people toward an unknown company if a PR company knows how to pull off a stunt effectively.
But, a publicity stunt could backfire if people involved in the strategies fail to think through all the factors. So is the risk worth it?
Business is about taking risks. The risk of PR stunts does not mean you make moves without considering your market or researching your tactics. You need to know how to do it.
Tips on how to execute a good PR stunt
You need to pay attention to and understand some points in order to execute a successful business PR stunt. Doing something for the sake of it is not enough. Consider these tips for executing a PR stunt.
Plan your strategy
Be creative and innovative but stay within the guidelines.
A PR stunt should be outside the box, but you should remember the market you need to reach. The idea should appeal to your niche and catch the attention of your target audience.
Stunts can go off the rails, so be prepared. Put together a team that will be ready to bring the stunt back on track and prepare backup plans.
You can also work with a PR company to help you plan a strategy for publicity stunts.
Authentic and meaningful message
PR stunts do not have to revolve around negative scenarios. For example, if you run a fintech company, you can ask your fintech PR agency to create a meaningful message through stories that connect with the public on an emotional level. Develop a storyline to convey an inspirational message.
Also, a stunt needs to be authentic, which means being aware of your competitors. It is essential to make sure you are not doing anything similar to their plan.
Generate engagement by involving your audience
A PR stunt is all about getting exposure. Engaging your audiences is one way to get exposure.
To create a successful business PR stunt, you can invite your audience to take part. A campaign that involves your audience creates a special bond. You’ll make your audience feel that they are part of your business, that their voice matters. Referring to a content marketing agency Singapore, you have a greater chance of getting exposure for your business through word-of-mouth if an emotional bond has been established.
Good PR stunts to Follow
You can take Burger King’s campaign against bullying as an example of a good PR stunt. In 2017, Burger King partnered with No Bully to campaign against bullying.
From Hasbro – a company that makes toys and board games – comes Trivial Pursuit Hotel. Hasbro opened a Trivial Pursuit Hotel in April 2019. Rather than paying for a room, guests were able to stay at the hotel by answering questions about pop culture and general knowledge.
A good PR stunt can inspire us so much, and it can work wonders. Public relations stunts can deliver massive exposure for your business.
