Why does digital marketers use email? It is not only because it has a high conversion rate, but also because customers tend to open emails that are personalized. For instance, emails with the recipient’s name in the subject line get opened more often than those with generic subject lines. In fact, a recent study by HubSpot found that consumers are more likely to open an email that is customized for them. Using this method, you can personalize your emails and make them more relevant to your customer’s needs.
First of all, it’s a good idea to test your emails. Those with low open rates can benefit from subject line experiments. However, if you don’t know what your audience likes, avoid incorporating emojis in your subject lines. Emojis can also be a low response tactic, so be careful when using them. Also, keep in mind that 75% of customers open emails on mobile, which can decrease click-through rates.
Then, email marketing gives you the opportunity to provide interactive content. This means that you can send out emails that include embedded video content and email carousels. All of this keeps consumers engaged, which can lead to conversions. So, if you’re a small business, email marketing may be a good option for you. If you’re a retailer, try email marketing. You’ll be surprised at the benefits.
